Why use Hashtags Correctly
When properly used, hashtags help users to find related content quickly. Hashtags help raise visibility as well as boost one’s social shares. However, when inappropriately used, they can impact one’s credibility on social media negatively. This directly decreases your social activity. When the hashtag is in front of a post, it categorizes the post and creates a hyperlink to the word. The good and bad thing about this is that one can place the sign to any single word or a group of words consequently becoming a handy tool for joining heated conversations, collecting pictures at events and even marketing. This is why using too many hashtags is not helping your social media campaign.
What is Over- Hashtagging
It has become clear that most people are using this feature regardless of age, but the unfortunate thing is there are people out there who don’t know how many is enough and as a result, they are committing a social media crime; over hashtagging. Why using too many hashtags is not helping your social media campaign. Over-hashtagging implies you are using too many hashtags in a single post. The recommendation is 2 to 3 short hashtags or one long hashtag. Any number above this you are overdoing it. The principal purpose of a hashtag. Is to tag the post around a certain event or subject to be searched.
Why Using Too Many Hashtags Is Not Helping Your Social Media Campaign
- It distracts from the key message or post
- They make a post look like spam
- Makes a post look sloppy
- They use up your character considering there is a character limit
- It makes one look like an amateur as it shows that you just don’t understand the hashtag concept
Therefore just because you can use them doesn’t mean that you should. Too many hashtags increase the chances of getting hashtag hijacked. The reader may use your hashtag. Regardless of the fact, their content may not have anything to do with your post’s subject. Thus it is important to use them if they are relevant to your post and remember to keep them minimal. For additional information sign up for Instaleads and create a post with meaning and responsive hashtags.
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